Private sphere and data protection
This data protection declaration informs the users about the type, the scope and the purpose of collection and usage of personal data on this website by the liable provider, namely foodforplanet GmbH & Co. KG, Industriegebiet Süd, 63924 Kleinheubach.

Right to object to the collection of data in special cases as well as to direct advertising (Article 21 GDPR)

If data is being processed on the basis of Article 6 paragraph 1 lit. e or f GDPR, then you have the right to object to the processing of your personal information at any time, for reasons arising from your particular situation; this also applies to any profiling based on these provisions. You can find the specific legal basis on which any processing is based in this privacy statement. If you make an objection, we will no longer process the personal information covered by this objection, unless we are able to prove that there are compelling and legitimate reasons for this information to be processed, which outweigh your interests, rights and freedoms or this information needs to processed so that legal claims can be asserted, exercised or defended against (objection under Article 21 paragraph 1 GDPR).
If your personal information is being processed for the purposes of carrying out direct advertising, then you have the right to object to the processing of any personal information relating to you for the purpose of advertising of this nature at any time; this also applies to profiling, provided that it is connected to direct advertising of this kind. If you object to this, your personal information will then no longer be used for the purpose of carrying out direct advertising (objection under Article 21 paragraph. 2 GDPR).

We will only pass on personal information within the ERBACHER the food family group of companies* or to third parties only if this is essential as part of fulfilling a contract, such as to companies that have been entrusted with delivering the goods or the credit institution that has been appointed to handle payments.

*Josera GmbH & Co. KG, Josera petfood GmbH & Co. KG, foodforplanet GmbH & Co. KG, Erbacher Food Intelligence GmbH & Co. KG, Josera Erbacher GmbH & Co. KG, Greensale GmbH & Co. KG

Legal notice

Foodforplanet GmbH & Co. KG is not responsible for the contents of websites that are accessed through a link and that were not prepared by foodforplanet GmbH & Co. KG. Being the content provider, it is responsible for “its own contents” that it provides for usage in accordance with general laws. External links that refer to the contents provided by other providers must be differentiated from these own contents. foodforplanet GmbH & Co. KG uses external links to provide “external contents” for usage. It shall be responsible for these external contents only if it has positive knowledge about them (i.e. even illegal and/or punishable contents) and it is technically possible and reasonable to prevent their usage.

External links and cross references associated with them are always “dynamic” references. At the time of the first linking, foodforplanet GmbH & Co. KG has checked the external contents to determine whether it triggers a possible civil or criminal law liability. According to the law, it is however not liable to continuously check the contents, to which it refers in its offer, for changes that may justify a liability afresh. Only when it ascertains or if somebody points out that a specific offer for which it has created an external link triggers civil or criminal law liability, it will omit the reference to this offer if this is technically possible and reasonable.


Collection, processing and usage of personal data

You can visit our site without specifying your personal details. We only save access data without personal reference, e.g. the name of your Internet Service Provider, the page from where you have visited us or the name of the requested file. This data is exclusively evaluated to improve our offer and does not allow drawing conclusions about your personal details.

Personal data is collected only when you voluntarily notify it within the scope of ordering products, when opening a customer account or when registering for our newsletter. We use data notified by you without your separate consent solely for the completion and processing of your order. With complete execution of the contract and complete payment of the purchase price, your data will be blocked for further usage and will be deleted after the expiry of the regulations as per the tax and commercial laws if you have not explicitly agreed for the further usage. When you register for the newsletter, your name and email address will be used for our own advertisement purposes with your consent until you unsubscribe the newsletter.


Forwarding personal data

Your data is forwarded to the forwarding company entrusted with the delivery provided it is essential for the delivery of products. Your data will not be forwarded to any other third parties.


Use of cookies

A so-called session cookie is set on calling specific pages so that you can order products from our online shop. It is a small text file that is automatically deleted from your computer after the end of the browser session. This file exclusively helps in using specific applications such as our shopping bag system. Most cookies used by us are deleted from your hard disk after the end of the browser session (so-called session cookies). Other cookies remain on your computer and allows us to identify your computer when you visit us again (so-called permanent cookies). In the course of affiliate marketing, we use cookies to be able to allocate your origin to an advertisement partner who can get a refund of advertisement costs when you shop. These cookies are valid between 1 and 100 days for each advertisement partner before they are automatically deleted. The advertisement partner does not get an access to your personal data. You can set your browser such that you are informed about the set cookies and can individually decide their acceptance or the acceptance of cookies for specific cases or to exclude them in general. If cookies are not accepted, the functionality of our website may be restricted.


Data security

Your personal data will be encrypted while initiating the order process and sent via the Internet using the SSL encryption. We secure our website and other systems using technical and organisational measures against loss, destruction, access, modification or processing of your data by unauthorised persons. Your customer account can be accessed only after entering your personal password. You should always keep your access information confidential and close the browser window after you end communication with us, especially if you share the computer with others.


Email addresses

If you approve during the order process, we use the data provided by you to fulfil and execute your order for our email marketing service of CleverReach. Your email address, your name and all other information that we send to the email marketing system of CleverReach are also saved under the most stringent security measures. The following is applicable for email addresses: We treat your data confidentially. We do not sell or rent out your data and do not make it accessible to third parties under any circumstance.

When you register for the newsletter, your name and email address will be used for our own advertisement purposes until you unsubscribe the newsletter. You can always unsubscribe using a link in the newsletters or by sending a notification to the contact details given below. We would like to send information via email only to the readers who are interested in our contents. Owing to this reason, we delete the email addresses of recipients from our mailing lists who have not opened our emails for a long time.

When contacting the provider (e.g. using a contact form or an email), your information is saved for processing the request as well as for the case wherein follow-up questions arise.


Opening a customer account

Status data (name, address, email, telephone number, and with a separate consent: bank account) and usage data (user name, password) are saved in a customer database when opening a customer account. This ensures that you can log in using your user name and password and order products in future without entering your details again. You can always opt out by deleting your customer account.


Inclusion of services and contents of third parties

It may happen that contents of third parties, e.g. videos from YouTube or map details from Google Maps from other websites are included in this website. For this, the prerequisite is that the providers of these contents (“third-party providers”) register the IP address of the user so that contents can be sent to the browsers of respective users. The IP address is thus essential for the presentation of these contents. Although we try to use only those contents, whose provides use the IP address only to deliver the contents, we do not any influence if the third-party providers save the IP address for statistical purposes.”
“Use of cookies

We use so-called cookies to collect and save data. Cookies are small text files that allow saving device-specific information on your device. On one hand, they ensure operation-friendly websites for users (e.g. saving of login data, use of the shopping bag system). On other hand, they can be used to collect statistical data of website usage that can be analysed to improve the offer. Being a user, you can influence the usage of cookies. Most browsers have an option with which the storage of cookies can be restricted or prevented. However, we would like to point out that the usage and especially the usage comfort of our websites are restricted if cookies are not used.


Note regarding Google Analytics

This website uses Google Analytics, a web analytics service of Google Inc. (“Google”). Google Analytics uses the so-called “cookies”, i.e. the text files that are stored on your computer and that allow an analysis of websites visited by you. Information about your usage generated by a cookie is normally sent to a server of Google in the USA and stored there. If the IP anonymization option is enabled on this website, your IP address is however shortened by Google within the member stages of the European Union or in other contracting states that are party to the Agreement on the European Economic Area. The complete IP address is sent to a server of Google in the USA and stored there only in exceptional cases. The IP anonymization is enabled on this website.

On behalf of the operating company of this website, Google will use this information to evaluate your usage of the website to compile reports about the website activities and to provide additional services associated with the website and Internet usage to the website operating company. The IP address sent from your browser within the scope of Google Analytics is not combined with other data from Google. You can prevent the storage of cookies using a corresponding setting in your browser software; we would like to point out that you cannot use all functions of this website to their fullest potential in such a case.

You can prevent the recording of your website-related usage data (including your IP address) that is generated by the cookie and sent to Google as well as the processing of this data by Google by downloading and installing the browser plugin available at the following link: You can also prevent the recording by Google Analytics by clicking on the following link. An opt-out cookie will be set; it prevents future recording of your data when you visit this website: Disable Google Analytics – to delete all cookies, you must click this link again.


Note regarding Google Tag Manager

This website uses Google Tag Manager. Google Tag Manager has a user interface to manage the tags of this website. Google Tag Manager offers the basic structure and implements these tabs. Thus, cookies are not set and personal data is not recorded. Google Tag Manager releases only the tags that can again collect data. Google Tag Manager does not access this data. If tracking tags are disabled, they remain at the domain and cookie level even if these tags were implemented with Google Tag Manager.


Using Facebook social plugins

This website uses so-called social plugins (“Plugins”) of the Facebook social network that is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). These plugins are identified with a Facebook logo or “Social plugin by Facebook” or “Facebook Social Plugin”. An overview of Facebook plugins and their appearance is given at:

When you invoke a page of our website that contains such a plugin, your browser establishes a direct connection with the servers of Facebook. The content of the plugin is directly sent by Facebook to your browser and included in the website. Due to the inclusion of plugins, Facebook receives informational indicating that your browser has invoked the corresponding page of our website even if you do not have a Facebook account or not logged into Facebook at the moment. According to Facebook, only an anonymized IP address is saved in Germany. If you are logged into Facebook, Facebook can directly assign your visit to our website to your Facebook account. When you interact with the plugins, e.g. press the “Like” button or enter a comment, the corresponding information is also directly sent to a server of Facebook and stored there. If you do not want to allow Facebook assigning the data collected via our website to your Facebook account, you must log out from Facebook while visiting our website.

Please refer to the data protection instructions of Facebook for the purpose and scope of data collection and further processing and usage of data by Facebook as well your rights regarding this and setting options to protect your private sphere:


Note regarding Facebook retargeting

With your consent we use on our website the “Website Custom Audiences” retargeting tool of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. If you have a Facebook user account and it can be identified for the tool using existing Facebook cookies, this tool generates a non-person-specific checksum that is sent to Facebook for analysis and marketing purposes. We also encrypt your email address and send it to Facebook in an encrypted format. Through the cookie identification and transfer of encrypted information, Facebook can show specific product recommendations, on our behalf, as a personalised advertising banner on Facebook. You can deny the use of Facebook Website Custom Audiences under


Note regarding Google remarketing function

Third-party providers, including Google, enable advertisements on websites on the Internet. Third-party providers, including Google, use cookies to enable advertisements based on a user’s previous visit to a website. Users can disable the use of cookies by Google by invoking the page to disable a Google advertisement. Alternatively, users can disable the use of cookies by third-party providers by invoking the disable page of the network advertisement initiative.”
“Notes regarding the Optimizely web analytics tool

In order to improve the user experience of our website, we use the Optimizely software (, 631 Howard Street, Suite 100 San Francisco, CA 94105, USA). We use Optimizely to test how changes in our web pages affect the user response. We can thus improve the user-friendly characteristics of pages and optimize the visit. Optimizely uses cookies for this purpose. Optimizely does not store IP addresses or personal data of users. You can always disable the Optimizely tracking for your end device by following the steps described under


Contact person for data protection

In accordance with the Federal Data Protection Act, you are entitled to get free information about your stored data and a right of correction, blocking or deleting this data. If you have any queries regarding the collection, processing or usage of personal data, information, correction, blocking or deletion of data as well as revoking the granted consents, please contact:
foodforplanet GmbH & Co. KG, Industriegebiet Süd, 63924 Kleinheubach, Email: